________ Means That Consumers Are Likely to Remember Good Points

question 96

Multiple Choice

________ means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.

• A) Selective attention
• B) Selective retention
• C) Cognitive dissonance
• D) Selective distortion
• E) Cognitive bias

---

Definitions:

Cash

A form of liquid asset that includes currency, coins, and balances in bank accounts, used by businesses to carry out transactions.

Common Stock

Equity ownership in a corporation, with holders usually having voting rights and receiving dividends variable with the company’s profitability.