Some Consumers Worry That They Will Be Affected by Marketing

question 4

Multiple Choice

Some consumers worry that they will be affected by marketing messages without even knowing it. They are concerned about ________.

• A) alternative evaluation
• B) subliminal advertising
• C) selective retention
• D) cognitive dissonance
• E) selective communication

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Definitions:

Biological Constraints

Limitations on learning and behavior that result from an organism's biological makeup, influencing the ease or difficulty of learning new behaviors.

Conditioned Taste Aversions

A learned aversion to a particular food or taste, often resulting from an illness or negative experience associated with that food.

Observational Learning

Learning that occurs through observing the behavior of others, also known as social learning or modeling, where individuals emulate or avoid behaviors demonstrated by others.

Negative Reinforcement

A type of conditioning where an undesirable stimulus is removed to increase a behavior.