When Consumers Are Highly Involved with an Expensive, Infrequent, or Risky

question 45

Multiple Choice

When consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands, they most likely will exhibit ________.

• A) habitual buying behavior
• B) complex buying behavior
• C) impulse buying behavior
• D) dissonance-reducing buying behavior
• E) consumer capitalism

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Definitions:

Emotional Labor

The act of regulating emotions and expressions to meet the emotional demands of a profession.

Emotional Intelligence

The proficiency in detecting, managing, and expressing one's emotions and engaging in interpersonal connections with wisdom and empathy.

Cognitive Dissonance

A psychological state in which an individual experiences discomfort due to holding two or more contradictory beliefs, ideas, or values at the same time.

Speed Limit

The maximum or minimum legal speed at which vehicles can travel on a road, indicating safety measures and regulatory compliance.