Generally, the Consumer's Purchase Decision Will Be to Buy the Most

question 47

Multiple Choice

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors?

• A) economic risks
• B) attitudes of others
• C) cognitive dissonance
• D) alternative evaluation
• E) buyer's remorse

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Definitions:

American Marketing Association

A professional association for individuals and organizations involved in the practice, teaching, and study of marketing worldwide.

Sellers' Goods

Products or commodities that are put on the market for sale by individuals or businesses.

Glocalization Strategy

A strategy that blends global integration with local responsiveness, adapting services or products to accommodate local tastes while maintaining a global brand.

Regional Tastes

Preferences and inclinations specific to people in a particular geographic area.