After the Purchase of a Product, Consumers Will Be Either

question 17

Multiple Choice

After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in ________.

• A) consumer capitalism
• B) alternative evaluation
• C) postpurchase behavior
• D) consumer ethnocentrism
• E) information searches

---

Definitions:

Net Operating Income

The total profit of a business after subtracting operating expenses but before deducting taxes and interest.

Future Costs

Costs that are expected to be incurred in upcoming periods.

Sunk Costs

Expenses that have already been incurred and cannot be recovered.

Alternatives

Different options or choices available in a decision-making scenario.