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Why Should Marketers Set Up Systems That Encourage Customers to Complain

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Why should marketers set up systems that encourage customers to complain about products?


Definitions:

Authoritative

A leadership style marked by the ability to guide or direct others while encouraging independence and creativity.

Consistent Limits

Clear, predictable boundaries set by authority figures that guide individuals' behavior.

Theory of Mind

The cognitive ability to understand that others have beliefs, desires, and intentions that are different from one's own.

Self-awareness

The conscious knowledge of one's own character, feelings, motives, and desires.

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