Which of the Following Product Characteristics Refers to the Degree

question 167

Multiple Choice

Which of the following product characteristics refers to the degree to which the innovation appears superior to existing products?

• A) compatibility
• B) divisibility
• C) communicability
• D) relative advantage
• E) complexity

---

Definitions:

Transnational Strategy

A business approach that combines global integration with local responsiveness to efficiently manage operations across borders.

Market Entry

The process or strategy by which a company enters a new market or industry, confronting barriers to entry and competition.

Advantages

The positive attributes or strengths of a product, service, or strategy that make it more appealing to consumers compared to competitors.

Flexibility

The ability to adapt to changes, challenges, and new circumstances in an efficient and responsive manner, often considered critical in business strategy and operations.