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Abel is considering whether or not to get an e-reader. He has read online reviews of three different kinds of readers and has talked with two friends who own e-readers. Abel is at the awareness stage of the new product adoption process.
Institutional System
The structured and established practices, rules, and norms governing behavior and interactions within an organization or society.
Bureaucracy
An ideal form of organizations, the characteristics of which were defined by the German sociologist Max Weber.
Product Development
The complete process of bringing a new product or service to the market, from concept generation to commercialization.
Final Implementation
The last phase in a project or plan where strategies or designs are put into operation or practice.
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