With the Recent Explosion of Information Technologies, ________

question 131

Multiple Choice

With the recent explosion of information technologies, ________.

• A) most marketing managers are overloaded with data and often overwhelmed by it
• B) most marketing managers are concerned solely about the duplication of content
• C) companies have ceased to feel the need for marketing information systems
• D) companies have ceased to maintain internal databases
• E) it has become more difficult and expensive to obtain primary data

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Definitions:

Generalizability

The extent to which the results of a study can be applied to or affect other settings, groups, or times beyond the original conditions of the study.

Homogeneous Sample

A sample group in research that shares the same or very similar characteristics, ensuring minimal variability among subjects.

Generalizability

The extent to which research findings and conclusions can be applied to other settings or groups beyond the study context.

Reliability

The measure of how an assessment instrument consistently delivers stable results over time.