What Is the Function of a Marketing Information System (MIS)

question 135

Essay

What is the function of a marketing information system (MIS)?

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Definitions:

Time Horizon

The length of time over which an investment or a business project is expected to be active or achieve a certain goal.

Subcontracts

Agreements made between a main contractor and a third party to perform part of the work assigned under a primary contract.

Expensive

Involving a high cost or requiring considerable expenditure.

Outsourcing Team

A group of external professionals or a company hired to perform tasks, handle operations or provide services that are either difficult to manage or are outside the organization's expertise.