Which of the Following Statements Is True Regarding Competitive Marketing

question 97

Multiple Choice

Which of the following statements is true regarding competitive marketing intelligence?

• A) The advantage of using competitive marketing intelligence is negligible.
• B) The goal of competitive marketing intelligence is to improve recruiting efforts.
• C) Competitive marketing intelligence relies upon costly internal databases.
• D) Competitive marketing intelligence relies upon publicly available information.
• E) Companies using competitive marketing intelligence routinely ignore consumers' online chatter.

---

Definitions:

Economic Decisions

The choices made by individuals, firms, or governments regarding the allocation of resources to satisfy needs and desires.

Corporate Owners

Individuals or entities that legally own shares of stock in a corporation, thus holding ownership interests in the company.

Corporate Managers

Individuals responsible for making strategic and operational decisions in a company, aiming to achieve organizational objectives.

Principals

Individuals or entities who authorize agents to act on their behalf in various transactions or decisions.