External Databases Are Electronic Collections of Consumer and Market Information

question 55

True/False

External databases are electronic collections of consumer and market information obtained from data sources within a company's network.

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Definitions:

Financial Incentives

Monetary benefits used to motivate specific behaviors or actions among employees, customers, or other stakeholders, typically aiming at increasing sales, productivity, or engagement.

Customer Relationships

The interactions and engagements a company has with its customers, with the aim of improving loyalty and satisfaction.

Business Markets

Commercial sectors that involve transactions between businesses rather than between a business and a consumer.

Consumer Markets

markets consisting of individuals or households that purchase goods and services for personal consumption.