Jaime Gonzalez Owns a Small Publishing Company in Utah and Has

question 112

Multiple Choice

Jaime Gonzalez owns a small publishing company in Utah and has a very restrictive budget for the market research he currently needs to conduct. He requires a large sample size for his research in order to arrive at insightful conclusions. Additionally, he wants to have excellent control over his sample. Keeping in mind his restrictive budget and other specifications, which of the following methods of contact would you advise Jaime to use?

• A) telephone interviews
• B) individual interviews
• C) online surveys
• D) mail questionnaires
• E) focus group interviews

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Definitions:

Hypothalamus

A region of the brain responsible for producing hormones that control bodily functions such as temperature, hunger, and sleep.

Cerebellum

A region of the brain that plays an important role in motor control, coordination, precision, and timing.

Hippocampus

A major component of the brains of humans and other vertebrates, involved in the consolidation of information from short-term memory to long-term memory, and in spatial memory that enables navigation.

Genetic Predisposition

The increased likelihood of developing a particular disease based on a person's genetic makeup.