Which of the Following Is True About Internet-Based Survey Research

question 19

Multiple Choice

Which of the following is true about Internet-based survey research?

• A) The effectiveness of Internet-based survey research is invariably affected by the interviewer's bias.
• B) Internet-based survey research is less flexible compared to mail questionnaires.
• C) Internet-based survey research is characterized by high speed and low costs.
• D) Typically, the quantity of data gathered in Internet-based survey research is low.
• E) The response rate of Internet-based survey research is lower than that of mail questionnaires.

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Definitions:

Marketing Strategy

A firm’s target market, marketing mix, and method of obtaining a sustainable competitive advantage.

Vision

A forward-looking statement or concept that outlines what an organization aspires to achieve in the future, guiding its strategic decisions and direction.

Product's Price

The monetary value assigned to a product by a company, reflecting costs, market demand, and competitive pricing, which consumers are expected to pay to acquire it.

Value

Reflects the relationship of benefits to costs, or what the consumer gets for what he or she gives.