Customer Information Is Often Buried Deep in Separate Databases and Records

question 82

Multiple Choice

Customer information is often buried deep in separate databases and records of different company departments. To overcome such problems, many companies are now turning to ________ to manage detailed information about individual customers.

• A) neuromarketing
• B) customer needs marketing
• C) customer relationship management
• D) ethnographic research
• E) netnography research

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