Which of the Following Is True About Customer Relationship Management

question 118

Multiple Choice

Which of the following is true about customer relationship management (CRM) ?

• A) Data mining has limited applicability in CRM activities.
• B) Sophisticated analytical tools are sparingly used in CRM activities.
• C) CRM reduces the number of customer touch points.
• D) CRM aims to maximize customer loyalty.
• E) CRM enables firms to compare various product and service categories.

Recognize the characteristics and formation of different types of yield curves.

Understanding the stages of the consumer purchase decision process.

Identify the triggers and contributions to the problem recognition stage in the purchase decision process.

Recognize the role and impact of internal and external information searches.

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Definitions:

Compulsion

An irresistible urge to perform an irrational or a seemingly unnecessary act, often repetitively, driven by anxiety or stress.

Alcohol Wipes

Pre-moistened towelettes soaked in alcohol, commonly used for cleaning or disinfecting surfaces as well as skin areas before injections.

Acute Stress

A short-term form of stress that arises in response to immediate perceived threats or challenges.

Tornado

A rapidly rotating column of air that is in contact with both the surface of the Earth and a cumulonimbus cloud or, in rare cases, the base of a cumulus cloud.