For Marketing Information to Have Value, It Must Be Available

question 106

Multiple Choice

For marketing information to have value, it must be available to decision makers. This may include non-routine information for special situations. Companies frequently use ________ in these instances.

• A) e-mail messages
• B) computer extranets
• C) company intranet and internal CRM systems
• D) scanned documents and faxes
• E) video conferences

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Definitions:

Wage Rate

The amount of money paid to an employee per unit of time, often per hour or year.

Marginal Product

The additional output produced by adding one more unit of a specific input, keeping all other inputs constant.

Perfectly Competitive

A market structure characterized by a large number of sellers and buyers, homogeneous products, and no barriers to entry or exit, leading to the optimal allocation of resources.

Marginal Cost

The additional cost incurred by producing one more unit of a product.