Companies in Several Industries Have Recognized the Buying Power of the LGBT

question 144

True/False

Companies in several industries have recognized the buying power of the LGBT segment of the U.S. population and have begun explicitly targeting these consumers with gay-specific ads and marketing efforts.

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Definitions:

Expanding Store

An expanding store refers to a retail business that is increasing its physical size or number of locations to accommodate more customers or provide a wider range of products and services.

Optimize Growth

Refers to strategies or approaches aimed at maximizing the rate of growth of an economy, organization, or specific area of development.

Annual Profit

The total earnings or surplus of an organization, company, or individual after all expenses and costs are deducted from total revenues over one year.

Strategy Cooperation

A cooperative approach in strategic decision-making where entities align their strategies for mutual benefit.