Marketers Are Most Effective When They Appeal to ________ Rather

question 128

Multiple Choice

Marketers are most effective when they appeal to ________ rather than when they ________.

• A) short-term needs; focus on long-term needs
• B) teenagers; target older people
• C) existing wants; attempt to create new ones
• D) emotions; appeal to actual needs
• E) the mass market; appeal to market segments

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Definitions:

Property Crime

Crimes that involve the theft of property or money without the use of force against victims.

Organized Crime

A structured group engaged in illegal activities, such as drug trafficking, extortion, and money laundering, for profit and power.

Ambitious Members

Individuals within a group who possess a strong desire to achieve success or high status.

Poor Immigrants

Individuals who migrate from one country to another, often with limited financial resources, in search of better living conditions or opportunities.