Marketers Are the Least Effective When They Appeal to Existing

question 14

True/False

Marketers are the least effective when they appeal to existing wants rather than when they attempt to create new ones.

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Definitions:

Transtheoretical Model

A model of behavior change that outlines stages from not considering change to maintaining new behaviors.

Convergence And Contention

The process of different ideas, theories, or entities coming together and potentially clashing or merging.

Change Processes

The underlying mechanisms or components that facilitate transformation or modification in thoughts, feelings, behaviors, or social interactions.

Processes Of Change

Techniques and activities that are aimed at facilitating individuals' ability to change their behavior.