Which of the Following Is the First Step in Strategic

question 133

Multiple Choice

Which of the following is the first step in strategic planning?

• A) setting short-term goals
• B) developing the business portfolio
• C) defining the organizational mission
• D) formulating the key marketing strategies
• E) identifying the organization's weaknesses and the threats it faces

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Definitions:

Gestalt Theory

A psychological approach that emphasizes understanding the whole of anything is greater than its parts, focusing on patterns and context in perception.

Trichromatic Theory

A theory explaining how the human eye perceives colors through the response levels of three types of cones sensitive to blue, green, and red wavelengths.

Opponent Process

A theory in psychology and neuroscience that suggests the brain has mechanisms that operate to counterbalance the effects of activating one emotion by invoking an opposing emotion.

Visible Spectrum

The portion of the electromagnetic spectrum that is visible to the human eye, comprising wavelengths from approximately 380 to 740 nanometers.