Companies That Define Their Missions in Terms of Products or Technologies

question 60

Multiple Choice

Companies that define their missions in terms of products or technologies are considered myopic primarily because ________.

• A) products and technologies result in low returns on investment
• B) consumer preferences with regard to products and technology are difficult to predict
• C) consumer preferences for different product categories vary from time to time
• D) products and technologies eventually become outdated
• E) most consumers are not comfortable using sophisticated technology during the buying process

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Definitions:

Defect Exists

A phrase indicating the presence of a flaw, fault, or imperfection in a product, building, or system that could potentially cause harm or failure.

Expert Testimony

Evidence given in a court by a qualified professional about subjects needing specialized knowledge or expertise.

Circumstantial Evidence

Evidence that implies a fact or event without proving it directly, relying on inference to connect it to a conclusion of fact.

Permanent Liver Damage

Long-term harm to the liver that affects its function, potentially resulting from conditions like hepatitis, alcohol abuse, or drug toxicity.