Why Should Mission Statements Be Market Oriented Instead of Product

question 151

Essay

Why should mission statements be market oriented instead of product or technology oriented?

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Definitions:

High-involvement

A term referring to situations or purchase decisions where the consumer spends a lot of time and effort considering and making the decision due to the significance of the outcome.

Routine Decision Making

The process of being in the habit of buying a particular product so attitudes and beliefs toward the product are already formed and are usually positive.

Unconscious Need

A desire or requirement of a consumer that they are not fully aware of, which can influence their purchasing behavior.

Buyer

An individual or organization that makes a purchase decision, acquiring goods or services in exchange for money.