Which of the Following Is True of the BCG Matrix

question 102

Multiple Choice

Which of the following is true of the BCG matrix approach?

• A) It is inexpensive to implement.
• B) It does not have any limitations.
• C) It considers market growth rate to be a measure of market attractiveness.
• D) It describes consumer motivations and needs.
• E) It does not consider relative market share to be a measure of company strength in the market.

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Definitions:

Function

In programming, a named section of a code that performs a specific task and can return a value. It can also refer to the mathematical notion where a relation associates inputs to outputs.

Insert Function Dialog Box

A feature in spreadsheet software that helps users search for, select, and insert functions into cells.

Function Arguments Dialog Box

A graphical interface in software applications that allows users to enter and configure the parameters required by a function to operate.

Page Layout View

A view mode in word processing and spreadsheet software that displays the document as it would appear in the printed output, including pages, margins, and headers/footers.