Making More Sales to Current Customers Without Changing a Firm's

question 158

Multiple Choice

Making more sales to current customers without changing a firm's products is known as ________.

• A) market segmentation
• B) market penetration
• C) product diversification
• D) product development
• E) prospecting

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Definitions:

Consciously Aware

The state of being alert and fully cognizant of one's thoughts, feelings, and environment.

Objective Observation

The act of perceiving and recording data in a way that is not influenced by personal feelings, interpretations, or prejudice.

Incongruence

The discrepancy between a person's self-image and actual experiences or reality.

Perceived Self

An individual's awareness and understanding of their personality, traits, and behavior, as they believe to be true.