Market Segmentation Can Be Best Described as the Process of ________

question 9

Multiple Choice

Market segmentation can be best described as the process of ________.

• A) assigning specific human attributes to a given brand
• B) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate marketing programs
• C) evaluating each market segment's attractiveness and selecting one or more segments to enter
• D) turning marketing plans into marketing actions to accomplish strategic marketing objectives
• E) maintaining a strategic fit between organizational goals and changing marketing opportunities

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Definitions:

Assignment Method

A mathematical technique used in operations research and decision making to allocate resources or tasks to recipients or jobs in an optimal way.

Planning Files

Documents or electronic records that contain detailed plans, strategies, or schedules for projects or operations.

Manual Systems

Operational processes or systems that are performed or managed without the use of automated equipment or software, often relying heavily on human labor.

Automated Systems

Machinery and software systems that operate with minimal human intervention, often to increase efficiency and reduce errors.