Which of the Following Is a Geographic Factor That a Company

question 86

Multiple Choice

Which of the following is a geographic factor that a company should consider before deciding to enter into a new country?

• A) climate
• B) population size
• C) GDP size and growth
• D) government bureaucracy
• E) business norms and approaches

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Definitions:

GRP

Gross Rating Point, a standard measure in advertising denoting the reach and frequency of a particular advertisement or campaign.

CPM

Stands for Cost Per Thousand impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.

Reach

The total number of individuals or entities exposed to a particular marketing message or campaign within a specified period.

Rating

The percentage of households in a market that are tuned to a particular TV show or radio station.