Name Two of the Five Indicators of Market Potential and Provide

question 82

Essay

Name two of the five indicators of market potential and provide an example of each.

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Definitions:

Hybrid Strategy

A competitive approach that combines elements of both cost leadership and differentiation strategies to serve customers.

Purchase Order

A legal obligation to buy from a supplier a certain amount of product, at a certain price, to be delivered at a specified date.

Legal Obligation

A requirement established by law, a contract, or another form of legally binding agreement, that mandates a party to act or to refrain from acting in a certain manner.

Supply Chain Management

The oversight of materials, information, and finances as they move from supplier to manufacturer to wholesaler to retailer to consumer.