Campbell Soup Recently Joined Forces with Hong Kong-Based Swire Pacific

question 32

Multiple Choice

Campbell Soup recently joined forces with Hong Kong-based Swire Pacific to form an entity called Campbell Swire to better distribute the company's soups in China. This is an example of ________.

• A) licensing
• B) contract manufacturing
• C) management contracting
• D) joint ownership
• E) indirect exporting

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