Companies Use Secondary Data, Personal Experience, and Word of Mouth

question 101

Multiple Choice

Companies use secondary data, personal experience, and word of mouth to ________.

• A) identify competitors' target customers and strategies
• B) identify competitors' target locations and market share
• C) learn about their competitors' strengths and weaknesses
• D) select competitors to attack or avoid
• E) estimate competitors' sales projections

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Definitions:

Channel Length

The total number of intermediary levels through which a product passes before reaching the final consumer.

Producer And Buyer

The parties involved in a transaction where the producer creates or offers goods and services, and the buyer provides compensation to acquire them.

Direct-To-Home

A distribution model where products or services are delivered directly to the consumer's home without intermediary retailers.

Route Sales Representatives

Individuals responsible for delivering products and managing sales along specific routes or designated geographical areas.