Which of the Following Statements Is True of the Approaches

question 132

Multiple Choice

Which of the following statements is true of the approaches to marketing strategy?

• A) Intrepreneurial marketing applies to companies that sometimes lose their marketing creativity and passion that they had at the start.
• B) As small companies achieve success, they inevitably move away from more-formulated marketing.
• C) Within a company, a single strategy exclusively applies to all different businesses and products.
• D) Formulated marketing seldom involves developing formal marketing strategies and adhering to them closely.
• E) Formulated marketing encourages more marketing initiative and "intrepreneurship" at the local level.

---

Definitions:

Annual Interest Rate

The percentage increase in money per year when it is lent or invested, excluding the effects of compounding.

Rate of Inflation

The percentage increase in prices for goods and services over a period, decreasing the purchasing power of money.

Risk Premium

The additional yield beyond the risk-free rate that investors demand as a reward for taking on the risk associated with an investment.

Risk-Free Asset

An investment with a guaranteed return and no risk of financial loss.