Computer Mouse and Interface Device Maker AdvTechPRO Is Only a Fraction

question 1

Multiple Choice

Computer mouse and interface device maker AdvTechPRO is only a fraction the size of software giant Terminal Time Software Inc. AdvTechPRO manufactures every variation of computer mouse imaginable (for left-handed people, wireless mice, shaped like actual mice, LED mice, etc.) . Through skillful ________, the firm dominates the PC mouse market, with Terminal Time Software as its runner up.

• A) centralization techniques
• B) niching
• C) brand imaging
• D) vertical integration
• E) benchmarking

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Definitions:

Selling Price

The price at which a product or service is offered for sale to consumers.

Gross Margin

The difference between sales revenue and the cost of goods sold, indicating the profitability of a company's core activities.

Fixed Manufacturing Overhead

Consistent, recurring costs that do not vary with the level of production or sales, such as salaried personnel wages and factory lease payments.

Total Overhead Cost

The sum of all indirect costs incurred by a business in the production process, which are not directly tied to a specific product or service.