Discuss Two Ways a Market Challenger Can Best Attack the Chosen

question 33

Essay

Discuss two ways a market challenger can best attack the chosen competitor and achieve its strategic objectives. Explain when a challenger should use these attacks and provide examples of companies that have used these methods.

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Definitions:

Hormone

A chemical substance produced in the body that controls and regulates the activity of certain cells or organs.

Esteem

A regard for oneself with respect or admiration; confidence and pride in oneself.

Safety And Security

refers to the condition of being protected from or not exposed to danger or risk, and having one's basic human needs met.

Physiological Needs

Basic physical requirements including food, water, air, and shelter that must be met to maintain life.