AmazonCom and GEICO Approach Customers Via Web Sites or Mobile

question 108

Multiple Choice

Amazon.com and GEICO approach customers via Web sites or mobile apps. This is an example of ________ marketing.

• A) mass
• B) niche
• C) individual
• D) multi-level
• E) direct

Explain how organizations can facilitate creative decision making.

Identify the impact of culture on decision-making processes.

Explain why escalation of commitment occurs in decision making.

Understand the benefits and techniques of group decision making.