Effective Web Sites Contain Interactive Tools That Help Find and Evaluate

question 80

Multiple Choice

Effective Web sites contain interactive tools that help find and evaluate content of interest, links to other related sites, useful information, changing promotional offers, and ________.

• A) celebrity endorsers
• B) respected columnists
• C) advertising for unrelated products
• D) enticements for customers to include their friends and contacts
• E) entertaining features that lend excitement

Analyze the financial implications of mergers.

Identify the methods and motivations behind company takeovers.

Recognize the strategies firms use to defend against hostile takeovers.

Analyze the impact of mergers and acquisitions on company performance.