Which of the Following Is True About E-Mail Marketing Messages

question 93

Multiple Choice

Which of the following is true about e-mail marketing messages?

• A) E-mail marketing messages involve sending an offer, announcement, reminder, or sample to a person living at a particular address.
• B) E-mail marketing messages involve connecting directly with carefully targeted consumers, exclusively on a one-to-one, interactive basis.
• C) E-mail marketing messages are effective in reaching the desired target market and result in low costs.
• D) E-mail marketing messages cost more per thousand people reached than mass media such as television or magazines.
• E) E-mail marketing messages create a stronger emotional connection with the customers compared to traditional direct mail.