Which of the Following Best Describes Permission-Based E-Mail Marketing

question 158

Multiple Choice

Which of the following best describes permission-based e-mail marketing?

• A) sending unsolicited, unwanted commercial e-mail messages
• B) sending requests to users to join online social networking communities
• C) sending e-mail pitches only to customers who "opt-in"
• D) offering free promotional materials to new customers
• E) gathering demographic details for customer databases

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Definitions:

Valid Consideration

Valid Consideration is a necessary component of a legally binding contract, involving something of value exchanged between the parties involved.

Adequate Consideration

Something of value that is deemed by law to be sufficient grounds for enforcing a party's obligation under a contract.

Legal Detriment

The loss or disadvantage that a party agrees to suffer within a contractual agreement which gives value to the contract.

Doctrine of Promissory Estoppel

A legal principle that prevents a party from withdrawing a promise made to another if the latter has relied on that promise to their detriment.