After Selecting a Sweater on the Land's End Web Site

question 79

Multiple Choice

After selecting a sweater on the Land's End Web site, Kelly was asked to fill in details for the customer database. Kelly was given a form that required her to fill in her name, date of birth, and e-mail address. Kelly then checked a box that was next to the following statement: "Yes, I would like to receive weekly promotional information from Land's End online." Which of the following practices is evident from this scenario?

• A) e-mail hosting service
• B) e-mail spoofing
• C) catalog marketing
• D) contextual advertising
• E) permission-based e-mail marketing

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Definitions:

Pricing Policies

Strategies and guidelines set by companies to determine how products or services are priced in the market.

Profit Objective

The goal a business sets to achieve a specific amount of profit within a certain timeframe.

Pricing Objectives

The goals that a company aims to achieve through its pricing strategy, such as maximizing profit, increasing market share, or discouraging competition.

Pricing Constraints

Limitations on the setting of prices caused by factors like competition, cost of production, and regulatory environments.