Why Are Historically Online Shops Such as Zappos

question 21

Multiple Choice

Why are historically online shops such as Zappos.com adding catalogs to their marketing methods?

• A) to meet the increased demand in print catalogs
• B) to reduce the costs involved in online marketing
• C) to connect with customers in hard-to-reach places
• D) to drive online sales and services
• E) to reduce the need for telemarketers

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Definitions:

Integrity

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Job Knowledge

The understanding and expertise a person has regarding the specifics of a job role.

People-building Skills

Abilities that help in developing and enhancing the capabilities and well-being of others.

Essence of Leadership

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