Even Large Companies Use Infomercials for All the Following Reasons

question 148

Multiple Choice

Even large companies use infomercials for all the following reasons EXCEPT to ________.

• A) recruit members
• B) refer customers to retailers
• C) attract buyers to online, mobile, and social media sites
• D) introduce new advertising campaigns
• E) sell their products

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Definitions:

Actor-Observer Effect

The tendency to attribute one's own actions to external factors, while attributing others' actions to their personality.

Primacy Effect

The psychological phenomenon whereby the first items presented in a list are remembered more easily than those in the middle.

Recency Effect

A memory bias that occurs when the most recently presented items or experiences are more likely to be remembered than those presented earlier.