Which of the Following Factors Has Most Likely Contributed to the Rapid

question 146

Multiple Choice

Which of the following factors has most likely contributed to the rapid growth of sales promotion, particularly in consumer markets?

• A) declining interest in quality
• B) declining advertising efficiency
• C) rising hostility toward large firms
• D) increasing popularity of e-procurement
• E) increasing number of international firms

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Definitions:

Learned Fears

Fears that develop as a result of personal experiences, observations, or information received, rather than being innate.

Emotional Reactivity

The degree to which a person responds emotionally to stimuli or events, which can vary widely among individuals.

Survival Value

The degree to which a trait or behavior increases the chances of an organism's survival and reproduction in its natural environment.

Biological Predisposition

An inherent tendency, influenced by genetic factors, to develop certain behaviors, diseases, or conditions.