In Its Advertisements, Timex Promotes Its Affordable and Sturdy Watches

question 70

Multiple Choice

In its advertisements, Timex promotes its affordable and sturdy watches. Fossil emphasizes style and fashion in its advertisements, and Rolex stresses luxury and status. These are all examples of ________ appeals.

• A) rational
• B) reminder
• C) believable
• D) entertainment
• E) distinctive

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Definitions:

Counseling Theory

A framework or model that guides counselors in understanding clients' problems, making assessments, and developing interventions.

Beck

Aaron Beck is a psychiatrist known for developing Cognitive Therapy, which later became known as Cognitive Behavioral Therapy (CBT), a primary form of psychological treatment.

Rogers

Refers to Carl Rogers, an influential American psychologist who founded the person-centered approach to therapy, emphasizing empathy, and unconditional positive regard.

Working Alliance

A therapeutic concept that refers to the collaboration between a therapist and client on agreed-upon goals and tasks, as well as the bond between them.