The Main Block of Text in a Print Ad Is

question 57

Multiple Choice

The main block of text in a print ad is referred to as the ________.

• A) copy
• B) testimonial evidence
• C) headline
• D) slogan
• E) message strategy statement

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Definitions:

MP

In logic, MP refers to Modus Ponens, a form of argument that if a conditional statement ('If P then Q') is accepted, and P is affirmed, then Q must also be affirmed.

MT

An abbreviation or shorthand for Modus Tollens, a logical argument form.

Inference Forms

Standard logical structures that outline the relationship between premises and conclusion, guiding the derivation of the latter from the former.

MP

A shorthand for "Member of Parliament," a representative elected to the legislative body of a country. Alternatively, in logic, it could stand for "Modus Ponens," a form of argument where from premises "If P, then Q" and "P," one concludes "Q."