You Receive a Report That 68 Percent of Your Target

question 116

Multiple Choice

You receive a report that 68 percent of your target market has been exposed to your ad campaign during a given period of time. Which of the following aspects of media selection is represented by this information?

• A) frequency
• B) reach
• C) impact
• D) engagement
• E) qualitative value

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Definitions:

Degrees of Freedom

The number of independent pieces of information available to estimate another piece of information or parameters in a statistical model.

Number of Treatments

Refers to the distinct levels or conditions that are applied in an experiment or study.

Number of Observations

The total count of data points or entries collected during a study or research project.

F-statistic

A ratio used in statistical analysis to assess the significance of a group of variables in a regression model relative to the variation unexplained by the model.