How Can Public Relations Have a Strong Impact at a Much

question 87

Multiple Choice

How can public relations have a strong impact at a much lower cost than advertising?

• A) The firm can pay for content to be spread.
• B) Interested consumers can create the content on their own and spread it.
• C) Interesting brand stories, events, videos, or other content can be shared by sources out of the company's control, but to its benefit.
• D) Advertising agencies can minimize the impact of competitors' news.
• E) Advertising costs have changed dramatically due to changing technologies.

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Definitions:

Delivery Cycle Time

The total time taken from the receipt of a customer order to the delivery of the product, indicating the efficiency of the entire supply chain process.

Residual Income

The income that remains after deducting all costs, including opportunity costs, from business operations or investments.

Consumer Products Division

A segment of a company that focuses on producing and selling goods directly to consumers rather than businesses or other organizations.

Manufacturing Cycle Efficiency

A measurement of the effectiveness of the manufacturing process, calculated by dividing the value-added time by the total cycle time.