Sales Promotion Involves Building Up a Good Corporate Image, and Handling

question 124

True/False

Sales promotion involves building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.

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Definitions:

Express Authority

The power granted to an agent or entity explicitly and clearly by the principal or by law.

Actual Authority

The power granted to an agent by a principal to legally bind the principal in transactions with third parties.

Principals

The parties who are directly involved and have the major interests in a legal transaction or agreement.

Contractual Relationship

An agreement between entities, enforced by law, that outlines obligations and benefits for each party.