The Decision to Use an NBA Star Player to Communicate

question 103

Multiple Choice

The decision to use an NBA star player to communicate the desirability of Nike basketball shoes represents the ________ process of the communication model.

• A) sourcing
• B) messaging
• C) acknowledging
• D) decoding
• E) encoding

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Definitions:

Anticipatory Pain

The expectation or fear of pain that can occur before an actual painful stimulus is experienced.

Avoidance Behavior

Actions taken to prevent or evade a perceived negative outcome or noxious stimulus.

Escape Behavior

An action taken to terminate an ongoing, unpleasant, aversive stimulus.

Mowrer's Two-Factor Theory

A psychological theory that integrates classical and operant conditioning to explain avoidance learning and the development of phobias.