Which of the Following Is the First Step in Developing

question 136

Multiple Choice

Which of the following is the first step in developing an effective integrated communications and promotion program?

• A) designing a message
• B) identifying the target audience
• C) determining the communication objectives
• D) collecting feedback
• E) choosing the media through which to send a message

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Definitions:

Reality

The state of things as they actually exist, apart from our perceptions or beliefs.

Experience

Pertains to the knowledge or skill acquired by a person over a period of time through involvement in or exposure to events.

Crop Yields

The quantity of a crop that is harvested per unit of land area.

Growing Season

The period of the year during which climatic conditions are suitable for plants to grow.