Suppose Amazon

question 132

Multiple Choice

Suppose Amazon.com has offered you free shipping on your next purchase of more than $35. This offer is an example of ________.

• A) sales promotion
• B) personal selling
• C) a public relations strategy
• D) horizontal diversification
• E) a pull strategy

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Definitions:

Earnings Per Share

A measure of a company's profitability, calculated as the company's net income divided by the total number of outstanding shares.

Double

An increase by 100% or a factor of two in a particular measure or quantity.

Discount Rate

The interest rate used to discount future cash flows of a financial instrument to present value.

Redeemed

Redeemed refers to the action of exchanging a financial instrument, such as a bond or preferred stock, for cash or another form of value, often at its maturity or a predetermined price.