If the Pull Strategy Is Effective, Then Consumers Will Demand

question 92

True/False

If the pull strategy is effective, then consumers will demand the product from channel members, who will in turn demand it from producers.

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Definitions:

Fear

A basic emotion induced by a perceived threat, leading to confrontation with or avoidance of said threat.

Rebellious

describes a person, behavior, or action showing a desire to resist authority, control, or convention.

Target Response

The desired behavior or outcome that a study or campaign aims to elicit from its subjects or audience.

Positive Reinforcement

The addition of a stimulus following a behavior that makes it more likely that the behavior will occur again in the future.